Loyalty in Print: Price vs. Service

Random on February 24th, 2010 No Comments

By: Jonathon Wilson on: Feb 10, 2010 (from Xerox) I have heard a lot of interesting comments (and read) about loyalty and brands… What does it mean to be loyal to a brand/organization? What ensures that we as printers build and engender loyalty in our daily engagements with current and future customers especially when price [...]

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